Some ideas for Rhys and the RM Financial team
We went through your website, your socials, and your brand. Then we used AI to build some concepts we thought might be worth exploring together. Have a look and tell us what you think.
We went through your website, your socials, and your brand. Then we used AI to build some concepts we thought might be worth exploring together. Have a look and tell us what you think.
Cinematic content that sits above your social game. Not replacing what Erudite does brilliantly. A different tier entirely.
"Secure your dream home with bespoke advice from mortgage advisors in Belfast that you can trust." That's your homepage. Right now it's a headline. What if it was a 45-second film that followed a first-time buyer from PropertyPal to keys in hand, with RM Financial as the calm presence making it happen? Would something like that work for your website hero?
"Fancy an Americano or Cappuccino? Let's talk home-buying goals over a lovely cup of Joe." From your services page. Your 5-step process is described in text. We think a 60-second atmosphere piece showing what it actually feels like to walk through your door could be the most powerful conversion tool on your website. Worth exploring?
"Just a laptop, ambition, and a ridiculous amount of coffee." From your about page. That's a brilliant origin story sitting in a text paragraph. We think a 45-second growth film, bedroom to award-winning Belfast institution, could be your most powerful piece of LinkedIn content and a recruitment magnet. You're hiring right now. Would this help?
"Access to 170+ lenders." From your commercial page. RM Commercial handles development finance, bridging, asset finance across 10+ sectors, but right now it has almost no video presence. We think a 30-second sizzle reel could give RM Commercial the identity it deserves and open up a completely different pipeline. Is commercial a growth area you want to push?
This is the bit that got us thinking. What if AI could build genuinely useful things for your clients? Not gimmicks. Real tools that make someone choose RM Financial because no other broker gives them this.
Automated report
Client comes in for a Coffee and Chat. You enter their budget and preferred area. Within minutes, they walk out with a personalised, RM Financial-branded property report. Real listings from PropertyPal. Area data: schools, transport, amenities. Price trends. What their budget actually gets them. No other broker in Belfast does this.
Decision tool
"Should I buy in East Belfast or Lisburn?" Two areas, side by side. Average prices, what their budget gets them, schools, commute times, price trends. Branded, visual, shareable. The kind of thing clients forward to their partner.
Client tool
Show a client 3 mortgage options, visually. Monthly payments, total cost, how much goes to interest vs principal over the term. Not a spreadsheet. A beautiful, branded breakdown they actually understand and can take home.
Content engine
Auto-generated Belfast market report every month. Average prices by area, rate changes, trends, what it means for buyers. Branded RM Financial content. Send to your email list. Post on LinkedIn. Position yourself as the local expert without writing a word.
Customer experience
Every client gets a personalised dashboard. Where they are in the process, what's needed, what's done, next steps. No more "where are we at?" phone calls. They can see it. Branded, clean, updates in real time. Your 5-step process, made visible.
These are ideas, not promises. Which ones got your gears turning? What would actually be useful? What are we missing?
matt@bizarrebunny.co.uk